Friday, May 22, 2009

What Is PLR?

If you surf around the web, you often hear the question “What Is PLR?”. PLR stands for Private Label Rights and, when referred to in the Internet Marketing sense, it means a certain level of rights that you have with purchased content. This content can be article packs, ebooks, reports or even videos and the rights might be different depending on who you buy them from.

Many people use PLR articles as an inexpensive way to supplement the content on their blogs and in their autoresponders. These article packs are sold to many individuals and you can usually buy them for around $1 - $2 an article, thus making it a cheaper alternative to outsourcing article writing.

What Is PLR?

Usually, PLR means that you have the right to modify the articles, or you can use them as is. You can put them on your blog, your website, in your auto responder. You can claim authorship of them and you don’t need to give credit (or a link back) to anyone. Usually you cannot resell them or submit them to article directories.

PLR is a great option if you are tired of slaving away at your keyboard to create new content. Contrary to what you might have heard, they do get listed and ranked by the search engines and, just like any other content, you should get some links to your articles to give them a bit of a boost and get them to rank for your desired keywords.

So, to answer the question “What is PLR?” – I would say it is a easy, inexpensive way to get fresh now content that your readers will love!

Will PLR Articles Really Rank In The Search Engines?

Visit any internet marketing forum and you're bound to see a discussion on duplicate content. If you pay attention to the posts, you might come away thinking that duplicate content will never rank in the search engines, but, as your mother probably told you - you can't believe everything you read!

The fact is that you can get duplicate content, and thus, your PLR articles to rank on the first page and even in the first spot. This has been proven time and again but marketers who make the effort to promote the articles.

Yep, that's right, just a few links to you PLR articles and they will rank just as good as if they were unique, one of a kind articles!

Things You Can Do With PLR Articles

When looking for content to add to your site, using PLR articles can be a cost effective method. If you use good quality PLR it can enhance your website greatly and add value to the visitor experience. The key is that you have to find good quality PLR so that it does add value to the site.

Once you have found some Quality PLR articles, there are actually a few things you can do with them:

1. Use it in an autoresponder series - This can save you the time of writing tons of emails - of course, you must use good quality articles

2. Use it as a report or ebook - You can combine that articles and as many other related PLR articles into one report for your list. Give it away as enticement to sign up for your autoresponder or sell it! Of course, you must check the licensing first to be sure you are allowed to do this!.

3. Add it to your other web properties - if you have a lens or hubpage, why not add some interesting PLR as another text area?

Making use of PLR articles can be a smart business decision on your part - if you choose wisely, you'll get great quality content for pennies on the dollar!